Shopping Cart Usability Archives

Miva Merchant: Customer Account Creation on INVC Page

Recently there’s been lots of buzz on the Miva Merchant User Support Forum about moving the account creation process to the end of the checkout. There are a number of good reasons for doing this. First, you eliminate one of the checkout screens, and streamline the checkout process. Second, and more importantly, you eliminate a […]

Read the rest of this post...

One Page Checkout — Holy Grail or Wholly Confusing?

One of the historic criticisms of Miva Merchant has been the number of steps it takes to get through the checkout. Ask people whether or not they want to create an account. If they have an account, make them log in. Ask for shipping and billing information. Throw some upsales at them and hope they’ll […]

Read the rest of this post...

Search Friendly Links in Miva

There’s been some animated discussion over the last several days on the Miva 5 User Group Forum about the use of Search Friendly Links, with some thought-provoking input from some of the “heavy hitters” in the Miva and ecommerce marketing communities. Just exactly what is this hype all about, though? Well, let’s start by taking […]

Read the rest of this post...