I know, I know…it’s way too early to be thinking about the holidays. However, if you have a web site, particularly an ecommerce web site, it’s in no way too soon to be thinking about gearing up for the largest shopping season of the year.
One of the best things you can do to help your company compete on the web is to be informed about the hows and whys and ways your shoppers think, act and react to web sites.
In their recent newsletter, Practical Ecommerce highlighted an article containing some excellent reads to help you re-think your web site, and the way you approach your online business.
Even if you only snag one of the books on Mat Greenfield’s list, you’re bound to be a better web site owner as a result, with plenty of ideas for ways to improve conversions and increase sales.
So this year, when your friends and family ask you what you want Santa to bring, point them to these “Great resources that can alter how you think about the web“